Our Story…

Sometime during the 1950’s, Mr. Ventura used to work half days helping her aunt Soledad (Aunt Chole) in his haberdashery called “San Francisco”. In the afternoons he worked at the textile factory “La Aurora”, her life revolved on two wheels between his work commitments and family. Combining all the outings with his sports team “El Pípila”, touring in their heavy bikes. Always trying to adapt new parts on your bike to make it more efficient in the new and quiet roads, where traffic were oxen pulling wagons of crops or the noisy passenger bus from the yellow line of Don Faustino.

In the early 60’s the idea of expanding Aunt Chole’s haberdashery by offering bicycle parts was a trigger for great adventures in Mexico City in search of bycicle parts. This was the beginning of his passion, which encouraged him to quit his job at the factory and pursue his dream of opening his own shop in Hospicio street. This would be the first bycicle store ever in San Miguel Bicycle.

So the journey began on the streets of Hospicio and he made great efforts to manage his family life, home and business in one place. On April 8th, 1963, the fifth of seven children was born. Beto grew and soon along with Don Ventura would take over the management and the business responsibilities.